Cultural References Shaping Today’s Streetwear

Streetwear has always been a fusion of fashion, art, music, and behavior. In 2025, new cultural influences are helping redefine this aesthetic. Here are the main movements shaping streetwear this year.

Asian Culture: South Korea and Japan on Top

If New York and Los Angeles used to be the epicenters of streetwear, now South Korea and Japan are dominating the scene. Brands like A Bathing Ape (BAPE), Neighborhood, and Ambush continue to set the standard for global urban fashion, while K-pop influences the look of many consumers.

The Skate and Punk Aesthetic Revives

Brands are bringing back the rebellion of 90s punk and skate culture. Distressed pieces, DIY cuts, and wide-sole sneakers are in, adding an underground feel to contemporary streetwear.

The Power of Soccer in Streetwear

With collaborations between sportswear giants and streetwear brands, such as Adidas x Palace and Nike x Off-White, soccer aesthetics are merging with urban fashion. Retro team jerseys and tracksuits are increasingly present in streetwear culture.

Afro-Streetwear

African-origin brands are bringing vibrant prints, fluid cuts, and tribal references to global streetwear. Lagos and Johannesburg are two emerging hubs of this trend.